Direct Mail and Catalogue Marketing has been a core part of Prestwick House’s marketing efforts for years, but there have been massive changes over the last few years as the market changes. The ever increasing costs and needs to remain efficient mean that we constantly need to update and improve our development processes and evaluate how to best save money through circulation control and list management, improved efficiency in layout and development, and updates to copy and messaging.
Still catalogues remain an important part of Prestwick House’s marketing mix. The tangibility of a direct mail piece showing up in front of a customer makes it an interruptive piece of media that grabs attention in a way that an email or social ad can’t.
Here are a few examples of catalogues we’ve developed over the last few years.
It is an expensive channel, however, so you have to be careful to make every dollar count. We’ve spent years developing our processes to make sure that catalogue production is as efficient and effective as possible.
We’ve continually tweaked and improved our content management system over the years to make sure that catalogue creation is simple and accurate. Using Quad Graphic’s Marketer’s Studio, we’re able to manage product information and production workflow efficiently and accurately and we’ve been able to shave over 50% off catalogue production times.