The Prestwick House English Teacher’s Free Library and Blog are the cornerstones of our content marketing efforts. In developing our ecommerce page, we discovered that our customers tended to think of our site as exclusively a method for order entry and only returned to our website annually when budgets were released. While ecommerce remains the primary function of the page, we wanted to makes sure our site was seen as a resource that teachers would want to return to regularly.
The English Teacher’s Free Library
We developed the English Teacher’s Free Library specifically to host evergreen content that teachers can access at any point in time. These free items were built from analyzing keywords that relate to Prestwick House products and act as magnets to draw customers in. These include free printable posters, lesson plans, novel teaching guides, crossword puzzles, ebooks, and more. We evaluated gating this content, but found that too many potential customers bounced from gates and the value from page engagement was much higher than the email addresses that were gained. To date, we’ve developed more than 400 different resources.
Highlights:
- Animal Farm Poster
- The Hate U Give Crossword Puzzle
- The Raven – Unity of Effect Lesson Plan
- Trending Topics for ELA Educators Ebook
- Writing Process Poster
Blog
Our blog features timely updates to the market, product-oriented informational posts, updates on major events, and helpful posts about what’s going on in education today.
Highlights: