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Keith E. Bergstrom
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Prestwick House Catalogues

  • January 24, 2020September 14, 2022
  • by Keith Bergstrom

2020 Prestwick House Catalogue

For over 20 years, catalogues have been one of the primary drivers of Prestwick House revenue. Each year, we send approximately one  million catalogues to educators at home and in schools across the country. I work with an amazing team to develop catalogues that drive sales and build brand awareness.

My role is to guide catalogue theme, develop circulation strategies, set goals and manage analytics, and guide the project from end to end.

Each catalogue builds from what we’ve learned from recent projects and evolves over time.

Recent changes have included:

  • New circulation strategies
  • New content-marketing call-outs to drive web traffic
  • Improved literature listing pages
  • Expanded literature offerings

 

You can see our most recent work here.

Examples:

2022 Annual Catalogue

2021 Spring Paperback

2021 Fall Catalogue

Copyright 2020 Keith E. Bergstrom. All Rights Reserved.
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