Growing Your Vocabulary

Prestwick House has a strong brand following in the 7th-12th grade market, but due to years of highly targeted marketing, we’re much less well-known by elementary-grade educators. To break into this market, we expanded our product offering with a new vocabulary series, Growing Your Vocabulary: Learning from Latin and Greek Roots. Building on the lessons we learned in our high school-level vocabulary series Vocabulary from Latin and Greek Roots, this 3 year program guides students through a high-interest, academic approach to vocabulary acquisition.

I proposed this product, worked with contract writers to write the products to our specifications, performed initial copy edits, and guided the product launch. This product is our #1 seller in the Elementary School market and has been used by over 120,000 students around the country.