As Prestwick House has shifted more resources from print to digital, email has become a more important part of our marketing mix. Our market’s long purchase cycles and complicated network of purchasing decision makers means that direct sales from emails tend to be low, so we’re continually adjusting our mix of high-interest content marketing pieces with direct sales emails.

Over the years, we’ve faced a variety of different challenges, including shifting platforms, recovering from email reputation issues, and managing changes to our mailing lists. We currently send over 125 emails per year with an average click rate that’s continually rising.

Example Emails: